Constant Contact Review | 2025 | Features, Pricing, Pros, and Cons
Introduction
Constant Contact is a popular digital marketing platform that helps businesses, nonprofits, and individuals grow their online presence.
Founded in 1995, Constant Contact started as an email marketing service and has grown into a complete marketing solution. Today, it offers tools for creating professional email campaigns, building websites, setting up online stores, and managing social media ads — all from one simple platform.
Constant Contact is known for being beginner-friendly while still offering powerful features for advanced users. Thousands of businesses worldwide trust it for managing customer relationships, growing email lists, and boosting online engagement.
Constent contact Features
Email Marketing
Email marketing is a core offering of Constant Contact. The platform helps businesses create and send customized email campaigns with ease. Whether you are sending newsletters, promotional offers, or event invitations, Constant Contact provides a variety of email templates to choose from. These templates are fully customizable, making it easy to design professional emails that match your brand’s style. The drag-and-drop editor makes email creation simple for both beginners and experienced marketers.
Email Templates
One of the standout features of Constant Contact is its extensive library of email templates. Whether you are promoting a sale, sharing company news, or sending a special offer, Constant Contact provides ready-to-use templates for different purposes. These templates are designed to be responsive, meaning they will look great on any device, and can be easily customized using the drag-and-drop editor. This makes it easier for businesses to send professional-looking emails without needing any design expertise.
SMS Marketing
In addition to email marketing, Constant Contact also offers SMS marketing capabilities. This feature allows businesses to reach their audience directly through text messages, which have a higher open rate compared to email. You can use SMS to send promotions, reminders, or updates, ensuring your message is seen immediately. With Constant Contact’s SMS marketing tools, businesses can manage their contact lists, schedule messages, and track performance—all in one place.
Social Media Marketing
Constant Contact makes social media marketing easier with its suite of tools designed for managing multiple platforms in one place. Businesses can schedule posts, track engagement, and analyze the performance of their social media campaigns directly within the platform. This integration allows you to maintain consistency across channels while saving time by planning and automating your social media content. With Constant Contact, you can link your social media accounts and easily promote your email campaigns or products.
Ecommerce Marketing
For businesses with an online store, Constant Contact provides powerful e-commerce marketing tools. You can create email campaigns specifically designed to drive sales, including abandoned cart reminders, promotional offers, and follow-up emails. The platform integrates with popular e-commerce platforms like Shopify, allowing businesses to sync product data and create highly targeted email campaigns. Additionally, Constant Contact offers tools to optimize your store for search engines and promote products on social media platforms like Facebook and Instagram.
Event Marketing
Event marketing is another area where Constant Contact excels. The platform makes it easy to promote events, track registrations, and send event reminders. Whether you are hosting a webinar, seminar, or a live event, Constant Contact offers templates and tools specifically for event promotion. The RSVP system helps businesses manage attendees and send automatic reminders as the event date approaches. With these features, Constant Contact ensures your event marketing efforts are organized and effective.
Pricing Plan
When considering Constant Contact as your email marketing platform, understanding its pricing structure is essential to determine if it fits your business needs. Constant Contact offers three main pricing plans, designed to accommodate different business types and requirements. The pricing is based on the number of email subscribers you have and the features you need. Let’s break down the pricing options and what they offer.
Constant Contact offers the following pricing tiers:
- Lite Plan – Starting at $12/month, the Lite plan is ideal for beginners who need the basics of email marketing. It includes essential features such as email templates, basic email reporting, and list management. This plan is best suited for small businesses or individuals just starting out with email marketing.
- Standard Plan – Starting at $35/month, the Standard plan is designed for growing businesses that need additional features such as email automation, A/B testing, advanced reporting, and social media tools. It is ideal for businesses looking to scale their email marketing efforts with more sophisticated tools.
- Premium Plan – Starting at $80/month, the Premium plan offers all the features of the Standard plan with added benefits for advanced users, such as segmentation and advanced email automation, as well as priority customer support. This plan is perfect for large businesses or professional marketers who need the full suite of Constant Contact’s email marketing tools.
Pros, and Cons
Other Alternatives
- Mailchimp – Easy to use with great templates, but gets pricey as your list grows.
- Brevo – Affordable with strong automation, but a less polished email editor.
- MailerLite – Beginner-friendly and clean, but fewer third-party integrations.
